Business
Evaluation Checklist: Marketing
Warranties
- Have appropriate
disclaimers been included?
Service Policies
- Can after-sale
services become a profit center?
Market
Research
- Have target
customers been identified?
- Are customers
regularly surveyed to keep in touch with their
needs and wants?
Competition
- Are competitors
neglecting opportunities?
- Are competitors
regularly shopped?
Marketing Measurement
- Can the costs of
each marketing exercise be separately
identified?
Advertising
- Are the number
of sales needed to pay for each advertisement
calculated?
Planning
- Has a certain
business niche been identified?
- Are all
advertising results monitored and recorded?
Price
and Product
- Do services have
features for which customers will pay more
willingly?
Business Location
- Would this site
be favorable five or ten years from now?
Advertising Format
- Does copy give
basic facts about the product or service?
Print
Advertising
- Are headlines
aimed at target prospects?
Direct
Mail
- Is direct mail
supported with other media advertising?
Selling Techniques
- Does the
business create a favorable buying climate?
- Do employees
actively try to close the sale (ask for the
order)?
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Ho, Ho
Ho-Hum? Online Sales Go Up 24% so far this
Season.
NestEntertainment.com Keeps 1st Place in the
Children's Category at Commission Junction
Finalists for the Affiliate Summit Pinnacle
Awards
Merchant Branding Strategy Announced by
AvantLink with AffGoo and eAccountable
AvantLink Adds Beaucoup to its Affiliate
Adam Viener Post is a MUST Read for
Affiliate Advertisers and Publishers
Commentary on the Use of Squidoo Lenses by
Affiliates
NestEntertainment.com Picked by Trinity
Broadcasting Network (Commission Junction
Affiliate)
Tony Wright of Kinetic Results Speaking at
Webmasterworld |
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